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7 UP

7 Up (sometimes spelled Seven Up) is the brand name of a lemon-lime flavored soft drink marketed by Dr Pepper/Seven Up, Inc. (DPSU) in the United States (a unit of Cadbury-Schweppes since 1995). It has been bottled by Britvic in Britain since 1987. more...

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Outside the United States, the trademark to 7 Up belongs to PepsiCo. 7 Up, originally named Bib-Label Lithiated Lemon-Lime Soda, was concocted in 1929 in St. Louis, Missouri. It originally contained lithium citrate, a mood-stabilizing drug. Many early soft drinks contained herbal or pharmaceutical ingredients. This was removed in 1950. In 1998, in the first formula change since lithium was removed, 7 Up was flavor-enhanced, with no changes to sugar content or carbonation level.

7 Up has traditionally employed unique advertising tactics. In the 1970s, an advertising campaign dubbed 7 Up the "un-cola," playing on the drink's lack of caffeine. The brand has been represented by mascots including Fido Dido and Cool Spot, a sunglasses-sporting red dot. During the early 1980s, actor/choreographer Geoffrey Holder appeared in several commercials, tweaking soft drink rivals by holding a Kola nut in one hand and an "un-Cola nut" (a lemon or lime) in the other. More recent advertising campaigns have challenged consumers with slogans such as "Are you an Un?", portraying 7 Up drinkers as rebellious non-conformists, and "Make 7 Up Yours", implying an aggressive double meaning by separating the slogan into "Make 7" and "Up Yours".

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6 7Up Bottles 1940/50's With Metal Carrier -Bubble Up Ladies-Beautif​Ul 6 7Up Bottles 1940/50's With Metal Carrier -Bubble Up Ladies-Beautif​Ul Drink Pepsi Cola Bottle Cap Sign - Vintage Metal Stout Co. 18" Drink Pepsi Cola Bottle Cap Sign - Vintage Metal Stout Co. 18"
Vintage 50's 7Up Metal Cooler - Original w/Tray And Lid Vintage 50's 7Up Metal Cooler - Original w/Tray And Lid 1776/1976 Liberty Bell Bicentennial 7up Bottle Full 1776/1976 Liberty Bell Bicentennial 7up Bottle Full
7 up Soda Flat Top Can Bridgeport Pa 7 up Soda Flat Top Can Bridgeport Pa Vintage Antique Large Metal 7up Double Sided Sunshine Sign- Old- Rare Vintage Antique Large Metal 7up Double Sided Sunshine Sign- Old- Rare
Vintage 1950s 7Up Ice Chest Cooler Embossed Logo Progress Refrigerator Co. rare! Vintage 1950s 7Up Ice Chest Cooler Embossed Logo Progress Refrigerator Co. rare! Purdue Boilermakers 7-up soda bottle Purdue Boilermakers 7-up soda bottle
7 Up Salutes The Ohio State Buckeyes, 16oz Bottle 7 Up Salutes The Ohio State Buckeyes, 16oz Bottle 7-Up Upside Down Glass Excellent 7-Up Upside Down Glass Excellent
Vintyage 7Up Clock Vintyage 7Up Clock 7 Up Spot Set Of 4 Plastic Christmas Advertising Glasses.Loo​K. 7 Up Spot Set Of 4 Plastic Christmas Advertising Glasses.Loo​K.
Vintage Rare 1950's "Fresh up" with 7up tin Sign Vintage Rare 1950's "Fresh up" with 7up tin Sign Diet 7Up Watch Never Used Mint Condition Diet 7Up Watch Never Used Mint Condition
Vintage 7up Advertising Toy Spinning Top Promo Giveaway Psychedelic Vintage 7up Advertising Toy Spinning Top Promo Giveaway Psychedelic Vintage 7-Up 1937 sticker decal 3" diameter Vintage 7-Up 1937 sticker decal 3" diameter
Vintage 7 up metal sign Vintage 7 up metal sign Vintage Wood Wooden Seven 7 Up Box Crate Soda Storage 12x12x16 Vintage Wood Wooden Seven 7 Up Box Crate Soda Storage 12x12x16
Vintage 7up The Uncola Upside Down Glass Vintage 7up The Uncola Upside Down Glass Vintage 7up Door Push Vintage 7up Door Push
Vintage "7-Up" Soda pop bottle & can opener Boise Idaho Vintage "7-Up" Soda pop bottle & can opener Boise Idaho Seven-Up 1944 Lithograph Framed Cardboard Sign 7 Up Colorful Vintage circa 1944 Seven-Up 1944 Lithograph Framed Cardboard Sign 7 Up Colorful Vintage circa 1944
Vintage 7 Up Pop Soda Bottle Green Glass 32 Ounce Oz 1 Quart Lid Vintage 7 Up Pop Soda Bottle Green Glass 32 Ounce Oz 1 Quart Lid 1960 7-Up ad (#456) 1960 7-Up ad (#456)
Beauty 7 Up. Uncola Light Up Sign Mint Cond from 1969 4' X 6' Two Sided Beauty 7 Up. Uncola Light Up Sign Mint Cond from 1969 4' X 6' Two Sided Vintage 7Up 12oz 1968 Acl Soda Bottle Vintage 7Up 12oz 1968 Acl Soda Bottle
Nm Vintage 1978 Usa 7-Up 10 fl. oz Embossed Green Bottle - No Deposit No Return Nm Vintage 1978 Usa 7-Up 10 fl. oz Embossed Green Bottle - No Deposit No Return 1992 7-up Baby Bottle 7 3/4" x 1 3/4" Cool advertisement piece from 7up 1992 7-up Baby Bottle 7 3/4" x 1 3/4" Cool advertisement piece from 7up
Old Vtg 7-Up Wood Crate Carrier Caddy Box Soda Pop Buffalo, N.Y. Advertising Old Vtg 7-Up Wood Crate Carrier Caddy Box Soda Pop Buffalo, N.Y. Advertising 7Up 7-up Metal Tin Cola Soda Pop Yahoo Sign Bottle Cap Ad 3D Vintage Wall Decor 7Up 7-up Metal Tin Cola Soda Pop Yahoo Sign Bottle Cap Ad 3D Vintage Wall Decor
1989 Nebraska Cornhuskers Diet 7 Up Schedule Can 7 Up Salutes 100 Years Huskers 1989 Nebraska Cornhuskers Diet 7 Up Schedule Can 7 Up Salutes 100 Years Huskers 7Up Inflatable Super Party Center Hanging Blimp Sign 7Up Inflatable Super Party Center Hanging Blimp Sign
Diet 7-up T-shirt Size Xl Preshrunk Xlarge 7Up Diet 7-up T-shirt Size Xl Preshrunk Xlarge 7Up Vintage Advertising 7 Up Pencil Vintage Advertising 7 Up Pencil
Vintage 1960s/70s Park Aluminum "7-Up Soda" Advertisment Lighter- Mib (B) Vintage 1960s/70s Park Aluminum "7-Up Soda" Advertisment Lighter- Mib (B) 7up vintage aluminum carrier and 6 7 ounce bottles 7up vintage aluminum carrier and 6 7 ounce bottles
7 Up Original Advertisement August 1963-Geat More Action 7 Up Original Advertisement August 1963-Geat More Action 6" x 17" Classic 7-Up Soda Pop Tin Metal Soda Shop Sign 6" x 17" Classic 7-Up Soda Pop Tin Metal Soda Shop Sign
Lot of Three 1970's Era 7-up Posters, Whitesides, Alcorn, Unknown. Lot of Three 1970's Era 7-up Posters, Whitesides, Alcorn, Unknown. 2011 Usa 7 Up Le Retro Feel The Love Donald Trump Celebrity Apprentice Full Can 2011 Usa 7 Up Le Retro Feel The Love Donald Trump Celebrity Apprentice Full Can
7Up Nice old Advertising Token from New Orleans C7 7Up Nice old Advertising Token from New Orleans C7 Vintage Toy 7-up The Uncola Drink Dispenser With Accessories Vintage Toy 7-up The Uncola Drink Dispenser With Accessories
Set Of 2 - 7 Oz. 7 Up Bottles 1958 1962 Nice Condition Set Of 2 - 7 Oz. 7 Up Bottles 1958 1962 Nice Condition Vintage steel flat top Sugar Free Diet 7 Up Can Coin Bank! Look! Vintage steel flat top Sugar Free Diet 7 Up Can Coin Bank! Look!
Retro 7Up Uncola Celebrity Apprentice 70s 80s Cans Retro 7Up Uncola Celebrity Apprentice 70s 80s Cans 7-Up Soda Green 8 Pack Plastic Carrying Case Vtg 7-Up Soda Green 8 Pack Plastic Carrying Case Vtg
Vintage 7-Up Lighted Sign Vintage 7-Up Lighted Sign Seven Up bottle opener "Freshen up with Seven Up" vintage metal perfect shape Seven Up bottle opener "Freshen up with Seven Up" vintage metal perfect shape
Working Plastic 7-Up Thermometer Madison, Illinois Working Plastic 7-Up Thermometer Madison, Illinois 1958 7-Up ad page ~ 2. 4. 6. 8. Who Do We Appreciate? 1958 7-Up ad page ~ 2. 4. 6. 8. Who Do We Appreciate?
Cincinnati Bengals -Riverfront Stadium-Home of the Bengals soda bottle Cincinnati Bengals -Riverfront Stadium-Home of the Bengals soda bottle Vintage 7 Up Soda Soft Drink Tin Metal Tray The Uncola Made In U.S.A. Vintage 7 Up Soda Soft Drink Tin Metal Tray The Uncola Made In U.S.A.
Vintage Two Seven 7 Up Bicentennial Green Glass Bottle Liberty Bell 1976 Vintage Two Seven 7 Up Bicentennial Green Glass Bottle Liberty Bell 1976 7 Up Ads Wwii Era, 12 diff, 1943,44,45,46 7 Up Ads Wwii Era, 12 diff, 1943,44,45,46
Vintage Colorful 7-Up Patch Vintage Colorful 7-Up Patch Vintage 7Up The Uncola 1971 Flanged Metal Sign - Peter Max Rainbow 24" X 12" Vintage 7Up The Uncola 1971 Flanged Metal Sign - Peter Max Rainbow 24" X 12"
Brand New 1960's Pop Out 7up Vintage Sign Perfect Soda Advertisement Brand New 1960's Pop Out 7up Vintage Sign Perfect Soda Advertisement 1984 7Up Indiana Jones Temple of Doom Promo 5 3/4 inch glass High Priest Mola 1984 7Up Indiana Jones Temple of Doom Promo 5 3/4 inch glass High Priest Mola
7 Up vintage logo lapel pin (v226) 7 Up vintage logo lapel pin (v226) 1967 7-Up 6-Pack Bottles Wet & Wild Ad 1967 7-Up 6-Pack Bottles Wet & Wild Ad
1941 Rare 6 Oz Size W/ Rare 8 Bubbles 7 Up Bottle W/ Swim Suit Girl ~ Full ~ Ala 1941 Rare 6 Oz Size W/ Rare 8 Bubbles 7 Up Bottle W/ Swim Suit Girl ~ Full ~ Ala Misc. 7-up lot 2 1939 labels/superma​n coaster & more Misc. 7-up lot 2 1939 labels/superma​n coaster & more
1970s 7-Up Advertizing Poster, Psychadelic Style 1970s 7-Up Advertizing Poster, Psychadelic Style 7-Up & Coca Cola Syrup Bottles One Gallon Nice Ones 7-Up & Coca Cola Syrup Bottles One Gallon Nice Ones
Vintage Tin Metal 7 Up Advertisement Cigarette Butt Can 7 Up The Uncola Unused Vintage Tin Metal 7 Up Advertisement Cigarette Butt Can 7 Up The Uncola Unused Old Green Glass No Deposit No Refill 10 Oz 7-Up Bottle Old Green Glass No Deposit No Refill 10 Oz 7-Up Bottle
Original Vintage 1960's 7up Research Test Can Lighter 7 Up Wet & Wild Original Vintage 1960's 7up Research Test Can Lighter 7 Up Wet & Wild 1947 Seven-Up/7-Up Company Advertisement Poster 'The Fresh Up Family Drink' 1947 Seven-Up/7-Up Company Advertisement Poster 'The Fresh Up Family Drink'
Lot Vintage Nos 7Up Soda Pencil Confair Berwick Pa Lot Vintage Nos 7Up Soda Pencil Confair Berwick Pa ( 3 ) Seven Up 7-Up Cardboard Double 2 Quart Bottle Pack Cartons N Old Stock ( 3 ) Seven Up 7-Up Cardboard Double 2 Quart Bottle Pack Cartons N Old Stock
Vintage 7 Up Wood Box Caddy for 24 Bottles Vintage 7 Up Wood Box Caddy for 24 Bottles Nice Old 7-Up Bottle! Nice Old 7-Up Bottle!
vintage 1987 Cherry 7Up Uncola t-shirt new wave (M) vintage 1987 Cherry 7Up Uncola t-shirt new wave (M) 1950s 7Up Cola Metal Advertising Sign coca soda pop pepsi sprite 1950s 7Up Cola Metal Advertising Sign coca soda pop pepsi sprite
Nip Seven Up 7 Up Printed Men's Boxer Shorts Sz Xl Nip Seven Up 7 Up Printed Men's Boxer Shorts Sz Xl 1963 7-Up The Man's Mixer Whiskey Highball Bowling Ad 1963 7-Up The Man's Mixer Whiskey Highball Bowling Ad
50's Mobil Gas Station-Pump-7​Up-C oke-Beer Sign Photo Mn 50's Mobil Gas Station-Pump-7​Up-C oke-Beer Sign Photo Mn 7Up Decal Northwestern Gumball Nut Vending Machine 7Up Decal Northwestern Gumball Nut Vending Machine
7 Up 1962 10oz bottle 7 Up 1962 10oz bottle Vintage/Collec​ti lbe 7 up Spot Telephone/Dial Phone Works Great! Rare! Euc! Vintage/Collec​ti lbe 7 up Spot Telephone/Dial Phone Works Great! Rare! Euc!
Metal Giant 7 Up 3-D Bottle Cap Tin Sign Signs Metal Giant 7 Up 3-D Bottle Cap Tin Sign Signs 1 sugar free 7-up {seven up} patch 1 sugar free 7-up {seven up} patch
Notre Dame Football 1974 & 1977 7-Up soda bottles Notre Dame Football 1974 & 1977 7-Up soda bottles 1 minature unused 7 up Seven up Bottle crate see photo's / write up #1 1 minature unused 7 up Seven up Bottle crate see photo's / write up #1
Nice ~ 1970 Vintage 7Up Soda Dial Thermometer Sign Nice ~ 1970 Vintage 7Up Soda Dial Thermometer Sign Vintage/Antiqu​e 7-Up Stoner Beverage Co. Harrisburg, Pa Wooden Soda Crate Vintage/Antiqu​e 7-Up Stoner Beverage Co. Harrisburg, Pa Wooden Soda Crate
7 Up Limited Edition Captain America Movie Full Can Captain Am 2000 erica 7 Up Limited Edition Captain America Movie Full Can Captain Am 2000 erica Soda pop bottle carrier 7Up All Metal embossed letters Soda pop bottle carrier 7Up All Metal embossed letters
Vintage 50'S 7Up Cooler Rare, Bottle Opener, Drain Plug, Collectable. Vintage 50'S 7Up Cooler Rare, Bottle Opener, Drain Plug, Collectable. old 7up 1944 7 up Soda Pop Coke Machine Gas Station Easelback Sign No Paypal old 7up 1944 7 up Soda Pop Coke Machine Gas Station Easelback Sign No Paypal
Vintage 1950’s Rushton Coca Cola Christmas Santa Claus Coke Vintage 1950’s Rushton Coca Cola Christmas Santa Claus Coke 7 Up Six Pack Alum Carrier Bottles Very Rare 7 Up Six Pack Alum Carrier Bottles Very Rare
Lithiated Lemon (7Up) clock! Works! Extremely Rare To Find One In This Shape! Lithiated Lemon (7Up) clock! Works! Extremely Rare To Find One In This Shape! 1957 "Fresh Up " With Seven Up bottle opener 1957 "Fresh Up " With Seven Up bottle opener
Vintage Metal 1965 Stout Co. Sign - 7up Your Thirst Away Vintage Metal 1965 Stout Co. Sign - 7up Your Thirst Away Old 1940s Fresh Up with a 7Up Float Poster Old 1940s Fresh Up with a 7Up Float Poster
7 Up Die Cut Pvc Bookmark.Lo​Ok. 7 Up Die Cut Pvc Bookmark.Lo​Ok. Old 1949 Fresh Up with 7-Up Carboard Advertising Soda Sign Topper Kid w/ Beanie Old 1949 Fresh Up with 7-Up Carboard Advertising Soda Sign Topper Kid w/ Beanie
7-Up the Man's Mixer 1963 print ad / magazine advertisement, cola, sailing 7-Up the Man's Mixer 1963 print ad / magazine advertisement, cola, sailing % Fresh-Up With Seven-Up % Nice Mag Ad 1952 % Fresh-Up With Seven-Up % Nice Mag Ad 1952
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Prices current as of last update, 05/19/12 2:08pm.
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